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Case Studies

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Case Studies

Avangrid Renewables

Community Stories of Renewable Energy Impact

How do you create meaningful connections between renewable energy projects and rural communities? You make it personal. The Empowered campaign was designed to bridge the gap through human-centered storytelling, featuring real voices and authentic experiences that highlight the benefits of clean energy.

The Challenge

Expanding renewable energy in rural areas requires more than technology—it relies on trust. Some communities had concerns about how these projects fit into their lives and questioned the long-term benefits. Avangrid recognized the need to move beyond technical presentations and engage communities with genuine, relatable stories.

The Spark

Real people. Real stories. Real connections.

LoudKid Marketing brought stories to life through compelling short documentaries showcasing real impacts on jobs, local growth, and sustainability. With a multi-platform strategy, the campaign delivered customized content across LinkedIn, YouTube, Instagram, Facebook, and TV, reaching audiences where they connect most. Dynamic, targeted messaging highlighted economic progress, environmental wins, and community resilience, creating a narrative that resonated across channels.

The Impact

The campaign successfully built trust and transformed local perceptions:

• +52% increase in positive sentiment toward renewable energy (community surveys and digital engagement).

• +20% increase in public support, with more meeting participation and fewer objections during planning phases.

• +12% growth in job applications for renewable energy roles, signaling community interest.

• +36% online engagement within three months, driving awareness and expanding Avangrid’s reach.

• 15% improvement in Avangrid’s stakeholder reputation, positioning them as a trusted local partner.

A Brighter Future

The Empowered campaign didn’t just inform—it fostered lasting relationships. By focusing on human stories, Avangrid laid the foundation for future partnerships and growth.

Stay tuned: Watch the Empowered series on Avangrid’s YouTube channel as it continues sharing inspiring stories from rural communities embracing clean energy and sustainability in 2025.

GetGo Transportation

Recruitment Campaign

With growing demand for skilled truck drivers, GetGo Transportation faced a tough challenge. The logistics sector is competitive, and without a clear recruitment strategy, GetGo struggled to stand out. Their strengths—competitive pay, flexible schedules, and a family-oriented culture—weren’t being communicated effectively to attract top talent.

The Road Block

The Roadblock:
A competitive hiring landscape left GetGo struggling to attract truck drivers. Their unique benefits weren’t effectively communicated, and they risked falling behind in meeting demand.

The Spark

• LoudKid Films created an authentic campaign showcasing GetGo’s culture.

• Videos: Real drivers sharing experiences and company perks.

• Social Media: Engaging, shareable stories and benefits.

• Landing Page: Simplified applications with clear job details.

The campaign highlighted why drivers want to be part of GetGo.

The Impact

The campaign was a game-changer, delivering results that fueled long-term growth:

+35% increase in driver applications within the first 3 months.

+25% rise in social media engagement, with drivers actively sharing positive experiences online.

Stronger team morale: Improved retention rates, thanks to a renewed sense of pride and belonging among both new and existing drivers.

Driving Success

GetGo didn’t just fill vacancies—they built a lasting reputation as a driver-friendly company. By turning recruitment into a compelling story, LoudKid Films helped them attract top-tier talent and prepare for continued expansion in logistics.

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